4.4×
Increase in new customer enquiries from social in 6 months
WorkSuper Auto
Social MediaLocal BusinessVideo Content
Super Auto
Trust-building social media for an auto repair shop — maintenance tips, before/afters, and mechanic POV videos that convert.
The Challenge
What we were solving.
A local auto repair business with strong word-of-mouth referrals but zero online visibility. Customers searching for reliable mechanics on social media simply couldn't find them. The large segment of people who research service providers before calling wasn't even aware Super Auto existed.
The Solution
How we approached it.
Built an education-first content strategy designed to establish expertise before a customer ever needed a repair: car maintenance tips, myth-busting content, before/after transformation posts, and mechanic process videos that made the workshop feel approachable and trustworthy. Local hashtag strategy ran alongside.
Outcomes
What the work delivered.
18%
Average engagement rate across video content
35%
Of monthly revenue attributed to social-referred customers in Q3