3.1×
New customer acquisition via social in the first year
WorkShoes Hub
Social MediaFootwearCommunity Building
Shoes Hub
Year-round social content for a footwear brand — launches, styling guides, behind-the-scenes and community campaigns.
The Challenge
What we were solving.
A footwear brand with strong seasonal spikes around product launches but flat, disengaged content between drops. Social media wasn't building brand equity — it was only serving existing customers who were already going to buy. Between launch windows, the feed went quiet and the audience drifted.
The Solution
How we approached it.
Built a year-round always-on content calendar: styling guides, material and craft close-up content, behind-the-scenes production footage, and a community hashtag campaign that turned customers into content creators. Targeted paid campaigns ran during peak acquisition windows to amplify what organic was building.
Outcomes
What the work delivered.
£4.20
Average cost per lead via paid social campaigns
22k
Average organic reach per post, up from 2.4k at project start