5.2×
Increase in weekly foot traffic attributed to social in month two
WorkBurger Bite
Social MediaFood & BeverageLaunch Strategy
Burger Bite
Appetite-driven social media for a burger brand — bold visuals, pre-launch hype, and content built to drive foot traffic.
The Challenge
What we were solving.
A new burger brand opening a physical location with no advertising budget — needed to generate genuine local awareness and foot traffic entirely through organic social before and after opening day. Starting from zero followers, zero recognition, zero content.
The Solution
How we approached it.
Built a pre-launch countdown strategy across Instagram and TikTok — kitchen build content, recipe testing, staff introductions, and menu reveals that created real anticipation before the doors opened. Post-launch: daily appetite-first food content with strong photography direction, limited-time offer campaigns, and consistent local community engagement.
Outcomes
What the work delivered.
8.7%
Average engagement rate across all posts (industry average: 1.2%)
3
Local brand collaborations sourced directly from DM enquiries