−61%
Homepage bounce rate in the first month post-launch
WorkRabbit Labs
DevelopmentWeb AppProduct Strategy
Rabbit Labs
AI-powered web platform delivering pragmatic automation and real business value for German SMEs.
The Challenge
What we were solving.
Rabbit Labs had a genuinely powerful AI automation product — but their website couldn't explain it to non-technical business owners. Decision-makers were landing on the homepage and leaving within 30 seconds. The product worked. The story didn't.
The Solution
How we approached it.
We rebuilt the messaging hierarchy from the ground up — led with tangible business outcomes instead of feature lists, added an interactive demo section, and built trust signals tuned for the B2B buyer journey. Then rebuilt the entire site in Next.js: fast, accessible, and structured for search from day one.
Outcomes
What the work delivered.
3.2×
Increase in demo request submissions
$2.4M
ARR growth attributed to improved lead conversion