2.3×
Increase in purchase conversion within 60 days of launch
WorkRestful Sleep
Web DesignDevelopmentEcommerce
Restful Sleep
Clean, conversion-focused website for a natural sleep supplement brand — built to educate and sell.
The Challenge
What we were solving.
In a supplement market where every competitor runs the same white-background, stock-photo playbook, Restful Sleep was invisible. Their website looked like the category, not like a brand worth choosing. Mobile bounce rate was at 71% and the checkout had four unnecessary steps.
The Solution
How we approached it.
Built a conversion-focused site anchored in ingredient transparency and sleep science storytelling. Simplified checkout to two steps, added a subscription model with clear savings messaging, review integration, and trust signals throughout the purchase journey. Optimised for Core Web Vitals — 70% of their traffic was mobile.
Outcomes
What the work delivered.
55%
Reduction in page load time on mobile
89%
Of customers rated the checkout experience 5 stars