42%
Increase in retail shelf pick-up rate vs previous packaging
WorkCoffeeBee
Brand IdentityPackaging DesignFMCG
CoffeeBee
Bold, bee-inspired brand identity for a coffee brand — logo, packaging, cups, and social assets built for shelf standout.
The Challenge
What we were solving.
Entering a saturated coffee market where most independent brands look identical — kraft paper, rustic fonts, vague artisan claims. CoffeeBee needed an identity distinctive enough to stand out at retail, on social, and as a takeaway cup in someone's hand.
The Solution
How we approached it.
Built a high-contrast, bee-inspired visual identity with a custom illustrated mark, a bold colour palette chosen specifically for point-of-sale standout, and a packaging system that worked across bags, cups, sleeves, and digital assets. Social media templates included so the launch was consistent from day one.
Outcomes
What the work delivered.
3
New retail partnerships secured in the first quarter post-launch
2.1×
Online sales growth in the 6 months following the rebrand