5×
Increase in tender shortlisting rate after the rebrand
WorkStructura
Brand IdentityConstructionCorporate Branding
Structura
Strong, industrial brand identity for a construction company — built to command trust in tenders, on-site, and online.
The Challenge
What we were solving.
An established construction firm with serious capability and a portfolio of major projects, held back by branding that looked like a one-man operation. Tenders were being lost and partnerships weren't progressing — not because of the work quality, but because the brand didn't reflect what they could actually deliver.
The Solution
How we approached it.
Designed a commanding visual identity built around authority and precision: bold geometric mark, industrial-weight typography, a dark high-contrast palette. Extended into the full brand system — proposal templates, site hoarding specs, vehicle livery guidelines, PPE branding, and digital presence.
Outcomes
What the work delivered.
12
Industry press features in the first quarter post-launch
91%
Brand recall score in a post-launch client survey