2.8×
Increase in qualified website traffic from social channels
WorkClothing Co.
Social MediaFashionContent Strategy
Clothing Co.
Systematic social media content for a fashion brand — product launches, styling content, and story funnels that convert.
The Challenge
What we were solving.
A fashion brand with a strong product range but a social presence that felt like an afterthought — inconsistent visuals, irregular posting, and content that got impressions but didn't convert browsers into buyers. Instagram was getting clicks. Sales weren't following.
The Solution
How we approached it.
Built a systematic content approach with a rolling 6-week calendar: weekly product features, outfit-styled flat lays, arrival announcement sequences, and story funnels designed to move followers to purchase. Content batched monthly, scheduled in advance, consistently on-brand.
Outcomes
What the work delivered.
91%
Reduction in bounce rate from social-referred sessions
14k
New followers gained in the first quarter of management