−61%
Onboarding drop-off reduced in first month
WorkMonolith
DevelopmentWeb AppProduct Strategy
Monolith
End-to-end product redesign and development for a SaaS platform.
The Challenge
What we were solving.
Monolith had built a powerful analytics platform that nobody could figure out how to use. Retention was suffering. Onboarding drop-off was at 73%. The product worked — the experience didn't. They had six months before the next funding round.
The Solution
How we approached it.
We embedded with their team for eight weeks. Ran structured user research with 24 customers across three tiers. Rebuilt information architecture from scratch, then designed and shipped a new onboarding flow, dashboard, and core interaction model — all in production, with zero downtime.
Outcomes
What the work delivered.
4.7★
App store rating after redesign (was 3.2)
$2.4M
ARR growth attributed to improved retention