+38%
Sign-up conversion improvement within 60 days of relaunch
WorkBTC Platform
Web DesignFintechUI/UX
BTC Platform
Futuristic web platform synchronising AI and blockchain networks — built for the next wave of crypto.
The Challenge
What we were solving.
A technically impressive product in a space where trust is earned in seconds. The original site was developer-facing and failed to communicate value to investors, partners, and crypto-curious users. Sign-up was a seven-step process. Most visitors left before step two.
The Solution
How we approached it.
Redesigned the landing page around three distinct audience journeys — investors, developers, and everyday users. Added animated data visualisations, a clear tokenomics breakdown, team credibility signals, and a security audit badge. Rebuilt the onboarding flow from seven steps to two.
Outcomes
What the work delivered.
1.9×
Increase in average wallet deposit value post-redesign
22%
Reduction in onboarding abandonment rate